Digital Marketing
Northwest Wine & Food Society
A nonprofit based in Washington and Oregon. Their mission is raise funds for local restaurants, wineries, and students.
Social Media Marketing Manager
November, 2020 – Present
The board members of Northwest Wine & Food Society hired me to assist them with improving their online presence.
I increased and engaged with the nonprofit’s social media audience by developing a consistent brand image that identifies with the appropriate target audience.
We are able to achieve our numerical goals by looking at the data to determine how our social media campaigns and targeted advertisements are performing.
I created over 300 posts and two campaigns across Twitter, Instagram, Facebook, and LinkedIn.
I orchestrated two social media campaigns that were designed to increase awareness and engagement between the local community and NW&FS.
In less than a year….
Facebook following grew by 20%
Instagram grew by 213%
Twitter grew by 47%
Overall audience engagement on all platforms increased as well.
AMNESIA: Restored
Promotions Leader
Reconstruction of the 1986 adventure game published by Electronic Arts.
August, 2021 – December, 2021
I held a leadership position for the promotion of a student-created computer game. I guided our team and built a strong social media presence for “AMNESIA: Restored” on Twitter, Instagram, and LinkedIn.
Combining all social media platforms, we published over 300 posts in the last three months.
The VanCougar Newsmagazine
Social Media Marketing Manager
February, 2021 – November, 2021
I expanded the type of content posted by the newsmagazine to add more creativity.
Throughout the semesters, I maintained the brand image of a professional newsmagazine.
Research
Projects
The Stella McCartney case study reflects my writing skills and ability to dive in and analyze a company’s social media marketing campaign.
My blog post is a summary of a social media advertisement research paper. Researchers analyzed the responses between native and traditional advertisements on Instagram. Read more to discover the shocking results and what they mean.
The Digital Diversity Trilogy Podcast takes listeners on a journey through the ugly truth and results of modern society’s dependency on the Internet.